Web Visions: An Inside Look at Successful Business Strategies On the Net Review

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Web Visions: An Inside Look at Successful Business Strategies On the Net ReviewMr. Marlow's book starts out OK; the first few chapters are informative and interesting. General Internet usage statistics are provided, along with some pearls of general Internet wisdom.However, the content of the book does not measure up to titles of the various chapters (the chapter titles suggest interesting and useful information to those embarking setting up a web site, the opposite is true).The book is basically a data dumb of interviews conducted over the last 3 years. There is very little summarization or structure to the presented material. Furthermore, and most importantly, there are no conclusions drawn about who did what right, what works, and what new netizens should do when constructing their own site. Lastly, the book's data dump format makes it very difficult to extract any valuable information.I found myself only skimming the last half of the book because of it's weak and redundant content.One caveat, I am intimately familiar with the online world, so maybe a novice would find the book usefulWeb Visions: An Inside Look at Successful Business Strategies On the Net OverviewWeb Visions Eugene Marlow What Really Works on the Internet? Find out in Web Visions, where the people who built toda's most successful business sites talk about:* Their original objectives* The steps they took to set up a Web site* Planned versus actual schedules and budgets* Problems they encountered, and how they responded* What their Web sites are like todayWeb Visions helps you make sense of the big-picture changes wrought by the Web, while giving you in-depth interviews that take you behind the scenes to learn little-known details about:* FEDEX's & GE's evolving marketing strategies* HotWired's plan to dominate advertising on the Internet* IBM's & USAID's successful internet PR strategies* How Sun Microsystems, Xerox & US WEST use the Intranet for corporate communicationsAdvance Praise for Web Visions: An Inside Look at Successful Business Strategies on the Net "Web Visions cuts through the hype and delivers the truth about marketing on the Web. This book should be required reading for making money with the Internet." --Bill Townsend, Vice President of Advertising, Lycos, Inc. "The depth of coverage is very impressive." --Michael D. Donahue, Senior Vice President, Member Services, American Association of Advertising Agencies "Marlow's insights will make this book a cornerstone of Internet marketing theory." --Edward R. Padin, Vice President, Marketing, SRDS "Finally, a straightforward book about the Internet and Intranet with real statistics and solid case studies." --John J. Sarsen, Jr., President and CEO, Association of National Advertisers

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