Global Remix: The Fight for Competitive Advantage Review

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Global Remix: The Fight for Competitive Advantage ReviewCommunications change are changing not only the nature of the global economy but the very structure of business itself: that's why Global Remix is so important for any corporation or entrepreneur seeking success in such a volatile, changing world market. Both college-level business library holdings and classes debating the issues will want this: it covers a range of issues from developing new future talent and meeting the challenges of an I-pod generation to achieving market success and overcoming consumer distrust of new delivery systems. Perfect for classroom debate and company consideration.Global Remix: The Fight for Competitive Advantage OverviewGlobal Remix gives an overview of major global economic trends over the next twenty years and how they will impact both businesses and the everyday lives of their employees. Author Richard Scase combines a discussion of macroeconomic trends and their impact on corporate strategy with a study of how those trends will affect individual lifestyles. Global Remix examines the challenges faced by Western businesses as a result of the rise of Asian, Eastern European, and Latin American economies and highlights the opportunities it affords. Issues addressed include the business structure of the future, the challenges of the new economic order, new global market opportunities, environmental impacts, and the changing political landscape. This thought-provoking book provides senior and middle managers with ideas and inspiration on how to make this economic revolution work for themselves and their employees.

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