Business Not as Usual: Beyond the Bottom Line (Volume 2) Review

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Business Not as Usual: Beyond the Bottom Line (Volume 2) ReviewYou may be familiar with Hugh Aaron's iconoclastic articles published during the mid-90s in the Manager's Journal column of The Wall Street Journal. They challenged American management to question traditional business practices. Now, his second book of essays, Business Not As Usual-Volume 2, Beyond the Bottom Line,expands his thesis and offers a unique contribution to the business literature.
Aaron draws upon his experience of twenty years as a CEO in the plastics industry. His enterprise was a virtual management laboratory. Not satisfied to merely stay afloat during hard times, Aaron experimented with a range of management techniques. Often the very survival of his business depended on his willingness to try innovative methods.
Now retired, the author looks back at his company's success. He finds himself concerned with the failure of many American businesses to meet the needs of its employees, and our society while competing in a world economy. In Business Not As Usual-Volume 2, Beyond the Bottom Line he discusses issues concerning the outside influences and realities that impinge on a business and how to deal with them.
Aaron's writing style is highly readable. The book is structured for the busy executive who can read any essay as an entity without having to know what preceded it. The book will also inform the lay reader who wants to learn how business decisions are made and about the people who make them.
Above all, this book presents the business wisdom of a human, resilient CEO who speaks from his actual experience about the innovative solutions he applied to running a business in an unpredictable world.Business Not as Usual: Beyond the Bottom Line (Volume 2) OverviewBusiness Not As Usual 2 is a candid account, in 57 down-to-earth narrative essays on crucial issues that commonly arise when running a business through both hard and easy times. Although all about business, the topics are wide ranging. The author's company was a virtual management laboratory that developed innovative methods for motivating employees and improving productivity leading to skyrocketing profitability. Based on the first-hand experience of a creative CEO, these essays are of unsurpassed value to anyone in business or about to be. The author, a graduate of The University of Chicago, and CEO of his own manufacturing company for twenty years, had contributed eighteen such articles to the Manager's Journal column of The Wall Street Journal.

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