Entrepreneurship, The Art of Succeeding in Business: Business Plan Development Guide Review

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Entrepreneurship, The Art of Succeeding in Business: Business Plan Development Guide ReviewWell done. Hard hitting, common-sense approach for a first-time entrepreneur to use to build a plan to help make the most basic of decisions prior to, and during, the start-up process. Very practical and understandable materials.Entrepreneurship, The Art of Succeeding in Business: Business Plan Development Guide Overview"Entrepreneurship, The Art of Succeeding in Business"provides you with an exciting opportunity to conceptualize, plan, andstart your own business.Through guided Business Plan developmentactivities, "Entrepreneurship, The Art of Succeeding in Business"helps you develop important skills needed to successfully start abusiness, including:-Recognizing business opportunities,-Integrating personal and business planning goals,-Making decisions based on the "best available" information, and-Developing self-reliance."Entrepreneurship, The Art of Succeeding in Business" contains foursections that will progressively help you understand the challengesand opportunities associated with starting a business.The first section consists of six chapters that introduce you to theworld of entrepreneurship.It will help you understand why you willbe the most important reason that your business succeeds or fails. Itwill also challenge you to consider if you have the motivation andpersonality needed to successfully start and operate a business.The second section is the Business Plan Development Guide.This12-chapter guide sets forth a structured process that provides youwith an opportunity to establish realistic business goals, developsales forecasts, and estimate the potential income of your business.The process begins by having you focus on why you decided to start abusiness and why your business has (or does not have) a chance tosucceed.The Business Plan Development Guide will help you assessyour personal strengths and weaknesses and help you set goals thatwill meet both your personal and business priorities.The Business Plan Development Guide walks you through a process of:-Identifying potential customers and evaluating what they look for from a business like yours;-Identifying and evaluating other businesses that serve similar client needs and thus, will be your competitors;-Showing you how to use the customer and competitor data to identify a market niche for your business and to project your business' sales potential;-Developing a Marketing Plan and Financial Plan, including how to project profitability and manage your cash during the start-up phase; and-Developing a Plan of Action, a step-by-step process for implementing your Business Plan.The third section of the book is a series of practical discussions ofissues related to operating a business including business structure,licenses, taxes, accounting, and developing effective communicationskills.This section provides practical advice based on the author'sbusiness experiences.The fourth section of "Entrepreneurship, The Art of Succeeding inBusiness" contains a completed Sample Business Plan for use as areference during the development of your own Plan.

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