Beyond Free Coffee & Donuts: Marketing Training and Development Review

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Beyond Free Coffee & Donuts: Marketing Training and Development ReviewThis book is intelligently written and very useful. I am planning a full day training session for the top leaders in my business unit. Using this book, I've been able to attract the most motivated participants. Also, I'm understanding better how to gain sponsorship for the program from top execs in the company. I've been able to translate what I think will come out of the session into the measures top execs care about - bottom-line impact. It's been an invaluable guide.Beyond Free Coffee & Donuts: Marketing Training and Development OverviewBeyond Free Coffee and Donuts provides today's training and development professional with creative and effective ways to capture the attention of an increasingly overtaxed learner audience. This is not just a book of quick tips and techniques to help trainers fill empty seats, but offers a more valuable brand of advice on how to get the right learner in those seats.

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