You'd Better Have a Hose If You Want to Put Out the Fire: The Complete Guide to Crisis and Risk Communications Review

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You'd Better Have a Hose If You Want to Put Out the Fire: The Complete Guide to Crisis and Risk Communications ReviewThe author provides case study after case study with practically no analysis himself. He spends an entire chapter promoting himself and lambasting a client who didn't heed his advice.
Is this a good book for newcomers? Possibly. If you're a student and don't know much about public relations this book will probably interest you. If you're a practioner and this book is anything other than remidal reading, it may be time to consider finding a new career.
To his credit, the author does present case studies that run the gamut from non-profits, to disasters, to educational instituions, to criminal clients. He does provide a wide array of different situations.
I have no doubt that the author is an excellent practioner of the art of public relations. As a journalist and an instructor, the book leaves something to be desired.You'd Better Have a Hose If You Want to Put Out the Fire: The Complete Guide to Crisis and Risk Communications OverviewCrises have no boundaries. Any company, organization and institution is vulnerable. A shooting or other violence in the workplace. An explosion. Product recall. Release of toxic substance. Natural disaster.This book is the complete guide to crisis communictions.The better a management team is prepared, the better it will be able to communicate and contain and incident before it becomes a crisis.This should be required reading for anyone running a successful enterprise in today's crisis-prone environment. For a senior manager, it could be job insurance!

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