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My Secret Life on the McJob: Lessons from Behind the Counter Guaranteed to Supersize Any Management Style ReviewAlas, in his attempt to describe the McJob from a behind-the-counter perspective, Newman and his inept editors have managed to create a mere McBook. As an intellectual meal, it promises more than it delivers and it ultimately leaves the reader feeling unsatisfied.This short book is blessedly free of business jargon but it also is essentially devoid of content. What little content there is is highly repetitive. Newman has collected a handful of anecdotes, and he returns to them over and over again, even within chapters. On page 100, for example, we are told that his interview with Kris lasted an hour, and on page 103 we are told so again. We are told several times that Daniel likes to play with a Hacky Sack, that training DVDs aren't very good, that Newman once had a job on an auto assembly line that required him to make 11 welds. If he tells you something once, you can be sure he'll tell it to you at least twice. This may be effective lecturing style, but it makes for bad, bad reading.
You keep turning the pages because you're thinking that the mess will cohere at the end, that some deep insights and words of wisdom will emerge. After all, the author (as we are reminded repeatedly) is a professor and the publisher is McGraw-Hill. But there are few lasting lessons to be gleaned. Based on Newman's account, the key to success in these jobs is to show up, shut up, and make an effort. The jobs can be mentally and physically exhausting. Training sessions are grossly inadequate to prepare workers for the high-stress realities of the lunchtime rush. The combination of high stress, low prestige, and low pay results in high turnover, but some managers can attenuate the turnover rate by, well, being nice to their employees. That means acknowledging employees' good work, explaining things well, building a team, and fostering a friendly and respectful working environment. In Newman's experience, some managers are far more skilled than others in these respects. But does any of this come as news to you? I hope not, whether you work in fast food or some other endeavor. Further, Newman presents no evidence that the manager with strong social skills runs a better business than the socially inept manager.
In summary, this book does not represent good value for the money, even at a discounted price. It's a quick read. If someone gives you a copy, take it to the beach, along with a few cans of beer. You can breeze through the book in a few hours, and the beer at least will provide some nourishment.My Secret Life on the McJob: Lessons from Behind the Counter Guaranteed to Supersize Any Management Style Overview
Once upon a time, a Ph.D. went to work at Mickey D's...
And what he found was illuminating. Jerry Newman, a college professor who has taught business courses for nearly 30 years, went undercover as a bottom-rung worker for the biggest names in fast food, including McDonald's and Burger King. Newman found that fast-food chains were the perfect petri dishes for covert research: High-pressure, high-volume businesses with high-employee turnover. The pecking order was also crystal clear, from fry cook all the way up to store manager.
Of the seven restaurants where Newman worked, some were high-morale, high-productivity machines. Others were miserable, misplaced circles of hell. Yet one common trait stuck out from them all: Each restaurant's respective manager determined the climate of the work environment.
Go behind the fast food counter with Newman and see what happens on an average day on the "McJob"…
how the restaurants are run (for better or worse)
howmanagers reward good employees when raises are impossible (believe it or not, bosses give 'em more hours-and it works!)
howmorale and motivation spring directly from the manager's office
and howa few simple adjustments to your own management style-the "Supersized Management Principles" in this book-can transform and invigorate your workplace
(20070117)
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