slide:ology: The Art and Science of Creating Great Presentations Review

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slide:ology: The Art and Science of Creating Great Presentations ReviewI rarely review books, but this one was such a waste that I'd feel guilty if I didn't at least TRY to persuade you not to buy. The main problem with the book, as other reviewers have alluded to, is that it sort of tries to BE a design masterpiece rather than teach you. The design is interesting, but it is to the point that the content is subordinated to the design. There are maybe 5 pages worth of useful content.
Another irritant to me is that this is by far the most commercial book I've ever seen (more ads than a magazine). It seemed that every few pages I was being told to buy this book, or buy all of some other guys books. There is a two page section that is taken from Guy Kawasaki's blog. The whole thing is incredibly derivative (but shallow).
Finally, and this I can take responsibility for, it didn't meet my needs because I am not Al Gore, nor am I the CEO of a company. If I gave a presentation in the style of this book I'd be laughed out of the office. I'm an analyst, and the warm and fuzzy slides would not be good. Duarte's advice on data intensive slides? "Both [of Stephen Few's] books should be on your shelf along with everything Edward Tufte has written."
I have two Tufte books and they are virtually identical, I don't see myself buying his others (and they suffer from the same lack of relevance to corporate analysts). Disappointing.slide:ology: The Art and Science of Creating Great Presentations Overview
No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void. Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:

Connect with specific audiences
Turn ideas into informative graphics
Use sketching and diagramming techniques effectively
Create graphics that enable audiences to process information easily
Develop truly influential presentations
Utilize presentation technology to your advantage

Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.


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