PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media Review

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PR- A Persuasive Industry: Spin, Public Relations and the Shaping of the Modern Media ReviewThis book was required reading for my PR class in college. It was an eye opener into the PR field and the various ways that companies and individuals reach out to the public for support, sympathy, empathy, and of course, their money.PR- A Persuasive Industry: Spin, Public Relations and the Shaping of the Modern Media OverviewLike it or loathe it, PR has become a key ingredient in our lives, but surprisingly little serious thought is given to what PR is and what its practitioners do. Glancing, usually disparaging references to PR abound, and journalists and othersfeel free to make overarching comments based on scant evidence, but PR remains under-examined and hard to study. The big PR firms remain shadowy, and by tradition PR people working within big organizations do notseek the limelight. If PR is an industry, it is a fragmented and diffuse one, scattered across all parts of the economy and society in thousands of small cells. In both the UK and the US, for example, the largest consultancies employ fewer than 1% of those who work in PR. Similarly even the largest companies have PR departments thatrarely have more than a hundred staff and usually many fewer. PR also operates under many aliases – it seems that only a minority of practitioners like calling themselves public relations people – and its border territories with other communications and marketing disciplines are blurred and often disputed. This makes it difficult for outside observers and scholars to get to grips with PR, but also surprisingly hard for those working in PR to know their own business: no one individual has real experience of all the main areas of PR work. PR people have represented all kinds of causes and interests, and have done so using all kinds of tactics. They have been associated with many sins: creating false pretexts for wars; political spin and skulduggery; and seeking to excuse the worst excesses of the corporate world, to the point of claiming that ‘Toxic sludge is good for you!'But, equally, your favourite charity, celebrity, hospital and politician, as well as the innocuous companies you rely on to meet your day-to-day needs, use PR. Mahatma Gandhi, Martin Luther King and Nelson Mandela were all brilliant at public relations: Mandela still is. So, in their own ways, were Hitler, Stalin and Saddam Hussein. Public relations is a strangely contradictory business. The authors explain some of those contradictions.This book is essential reading not just for journalists, students and PR practitioners - whether they work in business, government or for NGOs - but for anyone concerned about the ingredients of the media they consume. The authors use a skilful blend of inside knowledge, experience and scholarship to explore this rapidly growing industry and reach new and challenging conclusions about the role PR is destined to play in the 21st century.

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No More Job Interviews: Self-Employment Strategies for People With Disabilities Review

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No More Job Interviews: Self-Employment Strategies for People With Disabilities ReviewFinally! A guide to self-employment written specifically for people with disabilities and the family members, friends, agencies and organizations that support them! No More Job Interviews! debunks the myths that suggest that people with disabilities are not suitable candidates for self-employment.
Self-employment has historically been overlooked and misunderstood by professionals who provide employment assistance to people with disabilities. As a result, self-employment has been largely utilized only as an option of last resort. Author Alice Doyel takes this issue head-on.
A successful entrepreneur with disabilities herself, Doyel is living proof that people with disabilities can and do succeed in business. Over the past sixteen years, she has weathered the ups and downs of business ownership-from expansion to closure to starting over-all while balancing health concerns and family responsibilities.
Doyel's appetite for business led her to seek out a book on entrepreneurship for people with disabilities. When she found that no such book existed, she decided to write one herself. In her own words, "I felt that I could put together information that would help other people with disabilities succeed because I knew the types of information that I wanted and needed as an entrepreneur with disabilities."
Doyel's "been there, done that" perspective makes No More Job Interviews! a uniquely powerful resource for entrepreneurs with disabilities. Each chapter contains a wealth of information and resources for potential entrepreneurs-some of which is specifically geared to people with disabilities and some of which would be of value to any budding entrepreneur.
No More Job Interviews! acknowledges the important role that employment and human services professionals often play in the lives of people with disabilities, and prescribes a role for them in supporting self-employment as a viable vocational option. Doyel gives employment professionals a basic business "tool-kit" for helping people with disabilities make the dream of business ownership a reality.
Doyel's book does a superb job of addressing the distinct challenges faced by entrepreneurs with disabilities. Practical suggestions help potential entrepreneurs address real-world challenges of disability and business ownership while minimizing their effects on business success. No More Job Interviews! is essential reading for anyone with a disability who is considering entrepreneurship, and for the family members, friends, and professionals who are committed to helping them achieve their goal.No More Job Interviews: Self-Employment Strategies for People With Disabilities OverviewNo More Job Interviews is the first book authored by an entrepreneur with disabilities to offer business startup strategies tailored to people with disabilities. Step-by-step, it teaches how to optimize prospects for business success and self-sufficiency. It also gives human service agencies the tools to play a powerful role in the process by offering self-employment programs.Doyel covers little-known opportunities and resources in growing a business that she has found in the for-profit and nonprofit worlds as well as the public sector. She also offers tips on the role of the Internet, both as a way of doing business and as a source of business start-up information. The book also includes four profiles of individuals with disabilities and their business plans.The book is aimed at people with all types of disabilities and also at the professionals who can help them in their careers, such as vocational rehabilitation counselors, employment specialists, job developers and supported employment program managers. It also is a tool for family members or friends who lend support to someone with a disability in his or her career quest.

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