Market Warfare: Leadership and Domination Over Competitors Review

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Market Warfare: Leadership and Domination Over Competitors ReviewIf you're looking for marketing theory espoused by a consultant with a suede-patched jacket and smoking a pipe, you won't find it here. Edmond "Hawkeye" Hennessy's Market Warfare is a practical concise guide chock full of ideas and methods to help you cover your bases, improve your sales, and knock out your competition in today's challenging business climate. Whether you're planning your next campaign or designing a long term sales and marketing strategy, this book has something for you - and perhaps one of the book's best attributes is that it gets right to it because this book is all substance and no fluff.
Hennessy offers a system which comprises a mindset plus a framework of 5 key elements - each clearly defined and explained including real world examples from experience. Beyond that, the book includes even more strategies to help you gain leadership and competitive domination in your market or niche. One of the hidden assets of his book is language and vocabulary to enable conversations about your next steps to carry out these tactics. Plus you can use it as a checklist or scorecard for assessing current situations and future activities.
Highly endorsed by heavy hitters Jay Conrad Levinson and Gary K. Wolf, Hennessy's Market Warfare is a must for every marketer's briefcase, backpack, or Timbuk2 bag - read it, put it into practice, reference it. The contents are not just someone's ideas for better marketing - they are techniques that have been refined and proven, withstood the test of time, over several decades in the toughest of competitive conditions. Take a 360-degree look at your marketing and sales - Market Warfare will help you avoid the proverbial fastball to the side of the head from your competition.
Market Warfare: Leadership and Domination Over Competitors OverviewNice guys finish last especially in business. Marketing veteran Edmond "Hawkeye" Hennessy steps out of the trenches and hands you the weapons you need to take the corporate battlefield by storm. This book is basic training for business combat. Learn how to bridge the gap between marketing strategy and implementation. Find and banish the weak links in your company's armor. Size up your position in the marketplace, and learn tactics to take over your market segment. Hennessy reveals the trade secrets that will conquer your rivals.Written for scrappy business warriors who hate to lose, Market Warfare is an essential field guide for competitive business. You will never back down from another corporate battle. Remember: Anything goes and it's warfare.

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