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How to Profit from the Art Print Market ReviewSo much of what you read today concerning any business advice comes from the other end of the horse. But Barney's book is a must-read simply because he was in the art business for nearly 20 years! He knows about art--from how to make it to how to sell it. If you're an artist looking to represent himself or herself, this book's wisdom is invaluable. It's been my experience, having also been in the art business for 13 years, that most artists don't know how to market themselves or sell their stuff. A lot of the art you see isn't necessarily the best of what's out there, it's just better marketed than some of the other stuff.Take advantage of the experience Barney brings to the table. Years with DECOR magazine, the Bible of the art trade, and with the DECOR Expo trade shows. He's seen the good, the bad and the ugly...and he's seen how to market it. Even if you, the artist, isn't necessarily planning to market yourself, get this book, read it and then pass it along to the person or persons who will be marketing your stuff.
The bottom line is that the print market is the most lucrative part of the art market, unless you're a Monet or a Van Gogh, and who is? But it's also the part of the market where you can easily lose whatever money you throw into it...unless you know how it works and how to work it. Barney's book, "How to Profit from the Art Print Market," does exactly that. HIGHLY recommended!How to Profit from the Art Print Market OverviewHow to Profit from the Art Print Market provides insights, advice, examples, and resources intended to demystify the arcane world of art print marketing. Barney Davey has authored this handbook of practical advice for visual artists seeking to enter the art print market. The book is a result of his experiences and perspective culled from advising and observing leading art publishers and print artists in three decades. It details how artists can utilize the print market to take control of their career and create a profitable business from their original work.The wealth of benefits for visual artists in the print market include: secondary income from originals in print; third stream income from licensing; greater awareness for their work; diversifying their pricing; and keeping pace with demand for their originals to name a few. Given these advantages, it is surprising to find other fine art business and marketing books offer scant coverage of the print market. This dearth of information makes the details and insight offered in How to Profit from the Art Print Market invaluable.The book takes readers through a continuum of decisions artists must make to find success as a published artist. The hierarchy begins by helping artists define a clear goal of their career aspirations pertaining to commercial success. It moves through deciding whether to self-publish or to seek a publisher, assessing, and setting realistic goals based on available resources. It finishes with cogent advice on the multitude of actions necessary to succeed after settling on the best path to follow.In addition to specifics on self-publishing and finding and working with a publisher, the book offers advice on effective use of advertising, tradeshows, publicity and coaching on identifying trends, finding inspiration, Website and email marketing, licensing and more. Any visual artist with the desire to enjoy commercial success will find this book inspiring and informative.
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