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The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business ReviewI am starting a World Gym in New England. Although there were only 2 reviews for this book (very good reviews I might ad), they both hit home with me. One of which was the Drapers' comments. Their gyms have an excellent reputation and seeing them praise this book was enough for me (no, I have never met the Drapers and do not kow them). About me: I have a BS and an MBA (majoring in Entrepreneurship) from a top business school in MA. Therefore, I have a good knowledge base of finance, marketing, and more. I also have very good managerial skills from my profession as a Project Manager and beleive I have good common sense. I read this book cover to cover. I learned something on just about every page. This book will take you from setting up pre-opening sales to having very specific checks and balances after the business is open. In addition, this book provides a full drawn out plan for you. I cannot praise this book enough. Although I have not put the teachings of this book to use, I found all of the teachings VERY informative and VERY sensible! Buy this book if you're opening a gym or have had a gym for a number of years. Well worth the $!!!!!The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business OverviewNoted industry founder, consultant and personal training expert Thomas Plummer puts his 26 years of experience into this all-encompassing resource on the business side of fitness. In sixteen chapters Plummer identifies five core topics that are crucial for those beginning a new fitness business or looking to build an existing business. In logical, easy-to-understand and apply language, Plummer covers such critical subjects as levels of maturity, building renewals and member retention, price structures, financial problem solving, reports and profit centers, business plans and strategic planning, as well as working with accountants, building premium programs, and much, much more. Large format with nearly 400 pages of information!Want to learn more information about The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business?
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