The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business Review

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The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business ReviewI am starting a World Gym in New England. Although there were only 2 reviews for this book (very good reviews I might ad), they both hit home with me. One of which was the Drapers' comments. Their gyms have an excellent reputation and seeing them praise this book was enough for me (no, I have never met the Drapers and do not kow them). About me: I have a BS and an MBA (majoring in Entrepreneurship) from a top business school in MA. Therefore, I have a good knowledge base of finance, marketing, and more. I also have very good managerial skills from my profession as a Project Manager and beleive I have good common sense. I read this book cover to cover. I learned something on just about every page. This book will take you from setting up pre-opening sales to having very specific checks and balances after the business is open. In addition, this book provides a full drawn out plan for you. I cannot praise this book enough. Although I have not put the teachings of this book to use, I found all of the teachings VERY informative and VERY sensible! Buy this book if you're opening a gym or have had a gym for a number of years. Well worth the $!!!!!The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business OverviewNoted industry founder, consultant and personal training expert Thomas Plummer puts his 26 years of experience into this all-encompassing resource on the business side of fitness. In sixteen chapters Plummer identifies five core topics that are crucial for those beginning a new fitness business or looking to build an existing business. In logical, easy-to-understand and apply language, Plummer covers such critical subjects as levels of maturity, building renewals and member retention, price structures, financial problem solving, reports and profit centers, business plans and strategic planning, as well as working with accountants, building premium programs, and much, much more. Large format with nearly 400 pages of information!

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Becoming a Personal Trainer For Dummies Review

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Becoming a Personal Trainer For Dummies ReviewI have been a personal trainer for nearly two years and I thought I had a handle on everything. I was given this book as a gift and I was blown away with the comprehensive information that it provides. I learned the most from the True Stories sections as they provided extra tips and really expanded upon the knowledge contained in this book. I would highly recommend this book to anyone thinking about becoming a personal trainer and encourage current personal trainers to read it as well. I only wish I would have read this book a lot sooner.Becoming a Personal Trainer For Dummies OverviewWant to turn your passion for fitness into a lucrative career? Each year, more than 5 million Americans use personal trainers to take their workouts to the next level—and this plain-English guide shows you how to get in on the action. Whether you want a part-time job at the gym or a full-time personal training business, you'll find the practical, proven advice you need in this indispensable resource.
Becoming a Personal Trainer For Dummies is for you if you want to become a certified personal trainer and start your own business—or if you're a certified trainer looking to improve upon your existing practice. You get a thorough overview of what it takes to get certified and run a successful business, complete with expert tips that help you:
Find your training niche
Study for and pass certification exams

Attract, keep, and motivate clients
Interview, hire, and manage employees
Update your training skills
Expand your services

This user-friendly guide offers unique coverage of personal trainer certification programs, including tips on selecting the right program and meeting the requirements. You'll see how to develop your training identity as well as practice invaluable skills that will make you a great personal trainer. You also receive savvy guidance in:
Choosing the best fitness equipment
Creating a business plan, a record-keeping system, and a marketing campaign
Performing fitness assessments
Developing individualized exercise programs
Advancing your clients to the next fitness level

Managing legal issues and tax planning

Offering additional services such as massage and nutrition consultation
Training clients with special needs

Complete with ten great starter exercises and a valuable list of professional organizations and resources, Becoming a Personal Trainer For Dummies gives you the tools you need to get the most out of this fun, fabulous career!

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